January saw the global launch of the Venum Nutrition brand and product line in Los Angeles. Venum's fightgear clothing brand already is an established global product, and the Venum Nutrition line will now complete the brand with specifically designed nutrition products for athletes and competition fighters in mind.
AEC Creative Director, Lyndon Berresford said "Working closely with the company to develop the brand and product was challenging, but a very exciting project. It truly was a team effort on a global scale as we were working with Venum's headquarters in Paris, the manufactures in America, as well as distributors in China and other regions of Asia. There is a huge global market for nutritional products so we had to make the packaging stand out on the shelves, but also compliment Venum's existing brand. Not only did it have to look fantastic but the packaging had to meet all United States and international regulations which was probably the biggest challenge."
AEC designed and developed over 20 nutrition product brands and packaging for Venum Nutrition, with further brand development including creation of a global advertising campaign with some of the industries top athletes and merchandising displays, as the product was rolled out globally. "Only a few weeks in and we are starting to see the brand pop up all over the world. From photoshoots on Venice Beach, California to magazines in Europe, it is all pretty exciting. This brand is all about winning, so this integrated approach to delivering this type of project is what makes AEC market leaders in this area." Lyndon said. Should you require assistance regarding any aspect of your companyís branding, or commercial design requirements, please contact Lyndon Berresford, Creative Director, on (07) 4771 5550 or lyndon.berresford@aecgroupltd.com.